Jim Haysom | This Is Your Life an internet professional in digital advertising

Direct Line’s Complete Book of Offers Direct Mail

Direct Line must have rolled out a huge direct mail campaign today, Direct Line's Complete Book of Offers.  Seems everyone is trying to offer some special deal, discount or offer, in order to win your business.  This cheque book style voucher booklet has a number of products and services that Direct Line are promoting, as well as cementing their statement that they are not on price comparison websites.

So this range of benefits from is something that I might not get with other insurers, so I'm being persuaded that it's time for a "good deal better".  Well if I do stick this booklet into my important drawer, I'd better open it up again if I want to make use of some of these offers.  Many of the offers end 30th April 2009, so having 2 months to act upon this is a bit hit or miss, in my mind.

Direct Line's Complete Book of Offers include;

• Car Insurance - 12 months' car insurance for the price of 10
  • only new customers in their first year, ends 30th April 2009
• Van Insurance - 12 months' van insurance for the price of 10
  • only new customers in their first year, drivers over 21 with full licence for at least 1 year, ends 30th April 2009
• Home Insurance - 12 months' home insurance for the price of 10
  • only new customers buying contents cover, buildings cover or both, ends 30th April 2009
• Breakdown Cover - Cover starts from as little as £35 a year
• Home Response 24 - Cover for home emergencies with 15% online discount
• Pet Insurance - £1,000 worth of pet food to be won every week
  • ends 31st March 2009
• Travel Insurance - Save 25% when you buy online
  • ends 12th March 2009
• Life Cover - Cover from £6 a month
• Business Insurance - Guarantee to beat same cover elsewhere
  • if accept quote by 30th April 2009

With just a direct telephone number, which I guess is trackable, and the web address, I wonder what the ROI would be?  I guess you have to be in a position to want one of these products, as you're unlikely to want to take all of them.

Nice idea, but I think there are better ways of promoting these offers to people via the web.  What a lot of wasted paper going through letter boxes across the country.  Digital advertising is the answer, as it's better for the environment!