Jim Haysom | This Is Your Life an internet professional in digital advertising

Augmented Reality download apps for Apple iPhone AR the future

Finally a gadget has been announced that is so intelligent that you can point your mobile phone or Apple iPhone, and get a wealth of superimposed information about the object or location on the screen.

You can now download apps which use Augmented Reality (AR), basically a mashup of the phones satnav, internal compass and the really cool accelerometer, which determines if the phone is facing up or down, found in the Wii controller.

By using an AR app on your iPhone, means that you could be pointing your phone at a London tourist attraction and on the screen it tells you information about it's history, admission price, opening hours or even point you in the direction of the nearest tube station when you come out.

Download the augmented reality apps such as Wikitude or Nearest Tube, and let me know how your on.

But the really exciting stuff is yet to come. We won't be saying "beam me up Scottie" just yet, but a new AR software called Layer is going to allow users to perform searches in Google, and the data is filtered and presented on the screen. A good example is looking for a decent bar late at night, and being shown where there are, how to get there, recent reviews or the cocktail menu.

At last an app that is practical and saves you time, rather than walking round in circles trying to find another pub. Better still, show me a list of pubs showing the Champions League games and serves a decent pint of Guinness.