Jim Haysom | This Is Your Life an internet professional in digital advertising

Pay what you want at Little Bay restaurant in London

How exciting to read this evening on the free London papers, that restaurant chain Little Bay have seen revenues up 30% after running a promotion for punters to pay whatever they think the food and service is worth.

Genius marketing campaign. To play on peoples trust and honesty for a meal out, it was going to be unlikely that everyone would stitch the restaurant up. In fact, the managers report that the average meal was something like £17 compared to about £13.

Apart from the students who paid 1 pence each and a £5 tip was a bit tight, but then, you have to play the game and accept some will try it on.

Just imagine if you compared this to other products and services...

On eBay, people bid and pay for items at a price they want. Although you can argue, and I have been guilty of this, pay more than you actually want because you really want the product.

Train travel would open a huge debate. Nationally the commuters might have something to say for the over crowding, delays, breakdowns, etc. But for leisure travel, I would happily pay the advance rate super saver fares if it was normal price.

Air flights and holidays are so subjective to other variables, such as service, weather, quality of the hotel or punctuality of flights or leg room! If you could pay for flights on a CPMPLRI cost per thousand miles per leg room inch, I'd easily pay the extra cost fir the extra space.

Do I feel paying about prorata £500 per hour for British Gas to come to my house and fix the boiler? Well if my carbon monoxide monitor had not gone off at 2am and I had to evacuate the house for my own and family's safety, then it could be seen as expensive. But to have an engineer out same day, it's a price to pay for peace of mind.

How much would you pay for things?